Children as Consumers
File Name:Children as Consumers
Posted By:Barrie Gunter,Adrian Furnham
Published on 1998 by Psychology Press
ISBN-10:0415185351
Status : AVAILABLE Last checked: 23 Minutes ago!
Ratting: 
4.6 of 5 from 5126 votes. Ready to download
In order to read or download eBook, you need to create FREE account.
eBook available in PDF, ePub, MOBI and Kindle versions
Book Summary
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
0 komentar:
Posting Komentar