Advertising to Children PDF, ePub eBook

Advertising to Children

File Name:Advertising to Children
Posted By:M. Carole Macklin,Les Carlson
Published on 1999-07-16 by SAGE
ISBN-10:0761912851
Status : AVAILABLE Last checked: 10 Minutes ago!
Ratting: 4.6 of 5 from 889 votes. Ready to download

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Book Summary

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

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